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  1. Google AdSense
    Passive income of $500-1200 monthly
  2. ClickBank
    Affiliate earnings of $250-200 weekly
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Hi there, my name is Uncle Sha and I run this "Make Money Online" blog. It is an experiment to generate multiple sources of online income. It's not a get rich scheme, but a honest struggle of mine as a wannabe full time blogger ... more »
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Oh for the clueless CTR is click-through rates, the percentage of total clicks over your total ad impressions on your blog

No I’m not disclosing any exact figures as part of AdSense TOS but I can say it’s pretty good
It’s above the normal average and on certain channels its as high as 15-20%

If you’re getting 2-4% CTR for your ads, that’s normal figures for many
Anything above the figures, I think that’s excellent, you should share your ’secrets’

The recent new changes in AdSense privacy policy stating your ads must look more like an ads and not part of the entry entity, well I would have thought that would cramped my blending style and reduced my CTR & profits, but I was surprised

My CTR grew steadily at a healthy rate each month, I’m impressed
Maybe the new policy weed out spammers and AdSense trolls in the program

I’m always looking for ways to improve my CTR, as I want to increase my profit margins
Well if you have any recommendations, just feel free to comment here

Here’s how I usually implement my ads

1. In between text content and “click to continue link”

ctr-guide-1.jpg

2. The Pages where two ads at the top and bottom, while at the center, my content

ctr-guide-2.jpg

3. At the end of every article entry

ctr-guide-3.jpg

4. Links unit at top left and Google search box top right

ctr-guide-4.jpg

5. Long rectangular ad unit under either mailing list or search box, left side

ctr-guide-5.jpg

6. Big square ad unit smack top right

ctr-guide-6.jpg

7. Link unit in-between “Previous” & “Next” Link

ctr-guide-7.jpg

8. Ad square unit after article and before comments

ctr-guide-8.jpg

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Posted June 3rd, 2008 in Google AdSense by Sha.
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2 Responses to “Improving your ads CTR”

  1. sufyan says:

    Bro, I signed up for Adsense quite some time back but I still have no idea what are channels. It’ll take you to this page after setting up your ad, whereby you can create/delete channels. What are they anyway?

    • Sha says:

      Hi bro

      Channels are something you assigned to an ad you just created

      So let’s say I name the channel “Anak Melayu 336×280 ad”. I named it so, as the ad will appear on my Anak Melayu blog displaying 336×280 ad square

      So with that when I view my Adsense dashboard and if the channel “Anak Melayu 336×280 ad” appears, I can know its impression, clicks & CTR

      From this info I can ascertain if this ad placement is working or need some changing in location, color, links, etc

      Hope that helps

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